Our Story
Energy gum for people who don't have time to sit down with a coffee.
The Origin
NORR was founded in Reykjavík by Lena Rut and Hörður, and received a grant from Uppsprettan, the innovation fund of Hagar, in 2026.
Most energy products we found were full of sugar, came in big cans or took half an hour to kick in. We wanted something faster, without sugar, and small enough to carry anywhere.
The answer was NORR — Iceland's first energy gum. 50mg of caffeine absorbed through your mouth in under five minutes. Zero sugar. Fits in your pocket.
Shop NowOur Mission
One product, one flavour and a short ingredient list.
What We Stand For
No colours and nothing the gum doesn't need.
50mg of caffeine and Vitamin B12. That's it. No proprietary blends, no mystery ingredients — you know exactly what you're putting in your body and why.
Students, athletes, travellers, gamers, professionals — anyone who needs a quick boost.
The Science
When caffeine is absorbed through the mucous membranes in your mouth, it bypasses the digestive system entirely. Instead of waiting 30–45 minutes for a drink to kick in, you feel the effect of NORR in under 5 minutes.
This is the same mechanism athletes and military personnel have relied on for decades. We've just made it taste better.
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