NORR Energy Gum in the Icelandic highlands

Iceland · Est. 2025

Iceland's First
Energy Gum.

50 mg Caffeine + Vitamin B12. Sugar-free. Fast-acting.

3 pakkar á 2.990 kr · frí sending
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The Signature Flavour

One Flavour.
Perfected.

NORR Energy Gum — Arctic Mint pack
Available Now

Arctic Mint

Instead of launching three average flavours, we perfected one. Arctic Mint is a strong, clean mint with 50mg of caffeine in every piece.

  • 50mg caffeine per piece
  • Vitamin B12
  • 0g sugar — sweetened with xylitol & isomalt
  • Fast-acting — under 5 minutes
990 kr/ 12 pieces
Order Now Full details →
NORR Arctic Mint pack in a gym bag

Why NORR

Energy that fits in your pocket.

No sugar crash. No 350ml can to finish in one sitting. 50mg of caffeine in a piece of gum you can carry anywhere.

50mgCaffeine per piece
B12Vitamin boost
0gSugar
<5minAbsorption time
Our Story

How it works

Chew. Feel it.
Keep going.

01

Chew one piece

One piece is 50 mg of caffeine — about half a cup of coffee. Most people find one or two ideal.

02

Absorbed in minutes

The caffeine passes through the lining of your mouth straight into the bloodstream. You feel it in under five minutes, not the 30–45 a coffee takes.

03

No sugar, no crash

Steady energy with zero sugar, so there is nothing to come down from. Pocket-sized — no can to finish, no cup to carry.

Time until you feel it

Coffee
30–45 min
Energy drink
20–30 min
NORR
< 5 min

Maximum 4 pieces (200 mg caffeine) a day. Not for children, or during pregnancy or breastfeeding.

Retail Launch

In Hagkaup from October.

From October 2026 you'll find NORR on the shelves of Hagkaup. NORR is an Uppsprettan project, supported by Uppsprettan, the innovation fund of Hagar. You can also order straight from us in Reykjavík — and we confirm every order personally by email.

Next, we're bringing production home. NORR will soon be made in Iceland — shorter supply chains, Icelandic jobs and energy that's Icelandic from start to finish.

Stockist & wholesale inquiries →
NORR Arctic Mint display box and pouch

What's inside

Nothing
to hide.

Every pack is printed with the full list, and it's short. No sugar, no colours, no fillers you can't pronounce — just gum base, sweeteners, caffeine and B12.

Full ingredient list

Sweeteners (E967 xylitol, E953 isomalt), gum base, flavourings, stabiliser (E414), emulsifier (E322), humectant (E422), bulking agent (E170), caffeine, vitamin B12, glazing agent (E903).

Contains caffeine (50 mg per piece) — not recommended for children or pregnant women. Contains sweeteners; excessive consumption may produce laxative effects.

Per piece (1.8 g)

50mgCaffeine
10µgVitamin B12 · 400% NRV
0gSugars
3kcalEnergy

You Decide

Help choose the next flavour.

Two contenders are waiting on the bench. Leave your email on your favourite — you'll cast a vote and be the first to try it when it launches.

Glacier Berries concept pack
Coming Soon

Glacier Berries

Berry flavour, sweet with a little tartness.

Citrus Fjord concept pack
Coming Soon

Citrus Fjord

Citrus flavour with a sharp, fresh edge.

Got Questions?

Common Questions

How much caffeine is in one piece?

Each piece contains 50mg of caffeine — roughly equivalent to half a cup of coffee.

How fast does it kick in?

Caffeine from gum is absorbed within 5 minutes — far faster than drinks or pills.

Is it really sugar-free?

Yes. NORR contains zero sugar — it is sweetened with the sweeteners xylitol and isomalt instead.

Where can I buy NORR in stores?

From October 2026, NORR is on the shelves of Hagkaup. You can also order directly from norrgum.com — delivered anywhere in Iceland.

See All FAQs